We’re committed to quality. We source responsibly, screen rigorously and share transparently. Over the years, we’ve learnt that building a beauty brand is about constant learning, and questioning everything. We research and test everything in-house, as well as consulting independent parties.
OVER TO YOU
And we’re ready to launch!
Quality & safety checks
Packaging design & format selection
Research, ingredient sourcing & formulation
Testing by three independent parties
We screen all potential ingredients rigorously – and there are some that we’ll never use. Click the button to read more about what we’ve banned.